Curiousty Corner Why 7 cent? After a long day of construction at the brewery, they ended the day with a sacrificial burning of old couches to please the beer gods and give them something to rest their drunken and weary behinds on. In the morning, along with a couple of sore heads, all that remained was a pile of ash, burnt springs and old 1 and 2 cent pieces that had been long lost eons ago down the back of the couches. How many coins were there you ask? A total 7 cents of course! In their bleary-eyed state, this was a clear omen from the beer gods and a name was born